# Roam

> Roam is the destination marketing platform made for Australian tourism organisations: bespoke design on a shared, award-winning engine, with ATDW content, search, maps, hosting and AI included.

Roam Industries Pty Ltd (ABN 33 670 658 956) is made in Melbourne. 25+ destinations have chosen Roam, with 800K+ visits and 1.2M+ pageviews a month across the network and 99.9% uptime. Clients are destination marketing organisations, regional tourism boards and council tourism teams in Australia. Pricing is one annual fee covering hosting, support, new features and patches, quoted per destination.

Product status, as the site states it: AI Discovery, live and included on every Roam site; Concierge AI, live, optional add-on; Roam MCP, in beta; Roam Passport, coming in early 2027; Roam IQ, on the roadmap for 2027.

## Platform

- [Platform](https://www.roamhq.io/platform): page builder, ATDW sync, Algolia search, Mapbox maps, AWS and Cloudflare hosting, 99.9% uptime SLA
- [ATDW integration](https://www.roamhq.io/platform/atdw): 40,000+ ATDW Products synced automatically; the move to ATDW 2.0 handled centrally at no additional cost
- [Design](https://www.roamhq.io/platform/design): A bespoke theme for every destination, on one component library
- [Infrastructure & security](https://www.roamhq.io/platform/infrastructure): Hosting, security, SLA, data residency and accessibility, for procurement
- [Integrations](https://www.roamhq.io/platform/integrations): Mailchimp, Google Analytics, Instagram, Everi, Weglot and more
- [Editions](https://www.roamhq.io/platform/editions): Tourism and Business Events editions on one backend and one design language

## AI suite

- [AI suite overview](https://www.roamhq.io/ai): why search is shifting to AI assistants, and the four products with their status
- [AI Discovery (live and included on every Roam site)](https://www.roamhq.io/ai/discovery): Every Roam site automatically generates and maintains an llms.txt file, and AI agents receive clean, structured markdown instead of raw HTML
- [Concierge AI (live, optional add-on)](https://www.roamhq.io/ai/concierge): Conversational trip planning in the destination’s own voice, 24/7, synthesising accommodation, experiences, events and dining in real time
- [Roam MCP (in beta)](https://www.roamhq.io/ai/mcp): Connects your Roam content to Claude and ChatGPT for content audits, board reports and campaign briefs
- [Roam Passport (coming in early 2027)](https://www.roamhq.io/ai/passport): One visitor login across the Roam network: save Products, build multi-day itineraries and download offline-ready PDF itineraries
- Roam IQ (on the roadmap for 2027): Consent-based, privacy-compliant audience intelligence built from visitor behaviour across the Roam network; described on https://www.roamhq.io/ai

## Our work

- [Our work](https://www.roamhq.io/our-work): The sites, the awards and the client stories built on Roam
- [Case studies](https://www.roamhq.io/our-work/case-studies): Every Roam case study, filterable by state, kind of place and kind of project
- [Love West Side](https://www.roamhq.io/our-work/case-studies/love-west-side): Western Melbourne Tourism. Roam built Love West Side to carry one destination brand across six council areas: editorial-led, five palettes, ATDW Products, maps and instant search. Gold, Digital - Travel, 2026 Melbourne Design Awards
- [The Whitsundays](https://www.roamhq.io/our-work/case-studies/the-whitsundays): Tourism Whitsundays. One site for 74 islands, the reef and the mainland: Tourism Whitsundays’ source of truth, built to correct the geography and send travellers on to Operators
- [Visit Geelong & The Bellarine](https://www.roamhq.io/our-work/case-studies/visit-geelong-bellarine): Tourism Greater Geelong & The Bellarine. A quiet brand that still leads Visitors to the region’s Operators. In 2025 Visitors were up 18.9% and views of Operator Products up 31.9%. Silver, Digital - Travel, 2026 Melbourne Design Awards
- [Victoria’s Heartland](https://www.roamhq.io/our-work/case-studies/victorias-heartland): Destination Central Victoria. A four-shire rebrand built into the site’s structure: four regions with equal weight, town-by-town discovery, and the practical layer a real trip needs. Silver, Digital - Travel, 2026 Melbourne Design Awards
- [Visit Grampians](https://www.roamhq.io/our-work/case-studies/visit-grampians): Grampians Wimmera Mallee Tourism. A quarter of Victoria, opened as a whole region instead of one national park: three region hubs, township pages and a Peaks Trail for every walker. Silver, Digital - Travel, 2026 Melbourne Design Awards
- [Australia’s Golden Outback](https://www.roamhq.io/our-work/case-studies/australias-golden-outback): Gold Region Tourism Organisation Inc, trading as Australia’s Golden Outback. 54 per cent of Western Australia on one site: four regions, their Operators and a shelf of road trips, in one place to plan the drive. Silver, Traveltech, 2023 Melbourne Design Awards; Gold, Traveltech, 2023 Australian Design Awards; Gold, Traveltech, 2023 WILD Design Awards
- [Port Macquarie](https://www.roamhq.io/our-work/case-studies/port-macquarie): Visit Port Macquarie-Hastings. Port Macquarie-Hastings Council’s destination site puts the coast, the hinterland and Birpai culture on one site, with search, a Product map and Taste Trails. Gold, Traveltech, 2023 Melbourne Design Awards; Silver, Tourism, 2023 W3 Awards; Silver, Traveltech, 2023 Australian Design Awards; Silver, Traveltech, 2023 WILD Design Awards
- [Swan Valley](https://www.roamhq.io/our-work/case-studies/swan-valley): One of Western Australia’s oldest wine regions, 25 minutes from Perth, with 400+ Products. The Swan Valley’s Roam site answers the first question: what’s open? Gold, Traveltech, 2024 Melbourne Design Awards
- [Meet Geelong and The Bellarine](https://www.roamhq.io/our-work/case-studies/meet-geelong): Tourism Greater Geelong & The Bellarine. The convention bureau site for Geelong and The Bellarine on the Business Events Edition: guided supplier search, capacity-ready venue profiles and a qualifying enquiry
- [North of the Murray](https://www.roamhq.io/our-work/case-studies/north-of-the-murray): Federation Council. Federation Council’s destination brand for the NSW side of the Murray: a page for each of six places, on ATDW Products, instant search, trails and What’s On. Gold, Digital - Traveltech, 2026 Sydney Design Awards
- [Visit the Murray](https://www.roamhq.io/our-work/case-studies/visit-the-murray): Murray Regional Tourism. Murray Regional Tourism’s site for a two-state river region: fifteen town hubs, five See & Do pillars and Operator tours and experiences synced from ATDW
- [Visit Gippsland](https://www.roamhq.io/our-work/case-studies/destination-gippsland): Destination Gippsland. Destination Gippsland’s site puts five regions, drive times, national parks and drive itineraries on one tabbed map, with the smaller towns and parks easy to find. Excellence, User Experience, 2021 Communicator Awards; Distinction, User Experience, 2021 Communicator Awards; Gold, Tourism, 2020 W3 Awards; Gold, Visual Appeal, 2020 W3 Awards; Gold, Travel Tech, 2020 Melbourne Design Awards; Finalist, Digital Design, 2020 Premier’s Design Awards
- [Visit Phillip Island](https://www.roamhq.io/our-work/case-studies/visit-phillip-island): Destination Phillip Island. Destination Phillip Island’s site carries the “Naturally Playful” brand through every season, with ATDW Products, instant search, village trails and a live llms.txt. Silver, Digital Travel, 2021 GOVT Design Awards; Silver, Traveltech, 2021 Melbourne Design Awards
- [Visit Yarra Valley & Dandenong Ranges](https://www.roamhq.io/our-work/case-studies/yarra-valley-dandenong-ranges): Tourism East. Tourism East’s site for five sub-regions an hour from Melbourne: wine country, forest villages and farm gates on one region map, with ATDW Products and instant search
- [Visit Mudgee Region](https://www.roamhq.io/our-work/case-studies/visit-mudgee): Mudgee Region Tourism. “Small Region. Big Fun.” on a Roam site: three town hubs for four towns, hundreds of Operator Products, instant search, itineraries and a Rest Rebate campaign page. Silver, Traveltech, 2024 Melbourne Design Awards

## Awards

- [Awards and recognition](https://www.roamhq.io/our-work/awards): Sites built by Roam won every award in the Digital - Travel category at the 2026 Melbourne Design Awards: one Gold and three Silver. The platform itself won Gold, Business Platform, at the 2019 Melbourne Design Awards

## News & insights

- [News & insights](https://www.roamhq.io/insights): Articles for destination marketers, Roam news and how the platform works
- [Tourism 2035 and marketing to machines: what it asks of regional websites](https://www.roamhq.io/insights/tourism-2035-marketing-to-machines): Tourism Australia’s new strategy makes ‘marketing to humans and machines’ a priority. The facts assistants need live on regional destination sites
- [Event pages that send Visitors on to Operators: a checklist for summer 2026-27](https://www.roamhq.io/insights/event-pages-that-send-visitors-to-operators): A summer of Tests, tennis and local festivals. The event pages that work answer the trip around the event and pass the Visitor on to Operators
- [Green claims on destination websites: an audit you can run in a day](https://www.roamhq.io/insights/green-claims-audit-for-destination-websites): ‘Eco-friendly’ and ‘sustainable’ need evidence under Australian law and an EU directive ATDW has flagged. A one-day audit for your site and Products
- [Writing Operator descriptions that people and AI assistants can use](https://www.roamhq.io/insights/operator-descriptions-people-and-ai-can-use): One description now feeds your site, Google and AI assistants. What ATDW’s rules ask for, a before-and-after, and a note to send your Operators
- [Before the fire season: a crisis-ready checklist for destination websites](https://www.roamhq.io/insights/crisis-ready-destination-website-checklist): El Niño is at near-record levels heading into summer. What to prepare on your destination website now, so the right page is live within minutes
- [Day-trip spending rose 23%: what the June 2026 numbers mean for your website](https://www.roamhq.io/insights/day-trips-june-2026-quarter): Day-trip spending rose 23% in the June 2026 quarter while overnight trips dipped. What that means for a destination site built around the overnight stay
- [ATDW in 2026: the changes that reach your website](https://www.roamhq.io/insights/atdw-2026-changes-that-reach-your-website): EV accreditation, accessibility profiles, a retired sustainability badge and green-claims guidance: what ATDW changed in 2026, and what to check
- [Why the Product on your site doesn’t match the Operator’s ATDW profile](https://www.roamhq.io/insights/why-your-product-page-doesnt-match-atdw): An Operator updates their ATDW profile and your site still shows the old hours. Seven reasons it happens, how to tell which, and who fixes each
- [How an AI assistant reads a destination page, step by step](https://www.roamhq.io/insights/how-an-ai-assistant-reads-a-destination-page): Permission, fetch, render, extract, understand, cite. Where each step goes wrong on destination websites, and a ten-minute test for your own pages
- [What a visitor information centre knows, and how to put it on your website](https://www.roamhq.io/insights/visitor-centre-knowledge-on-your-website): Some visitor information centres are closing; others are under pressure. Their most useful knowledge belongs on your website, and helps those that stay
- [How to write a getting-here page, with Victoria’s Heartland as the example](https://www.roamhq.io/insights/victorias-heartland-getting-here-page): The page Visitors check before they commit is often a paragraph and a link. How to answer ‘how far, and how?’ by town and by mode, with an example
- [When AI books the hotel: what is left for the destination website](https://www.roamhq.io/insights/when-ai-books-the-hotel): Google’s AI Mode now books hotels in the US through the big platforms. A destination site was never the merchant. Its job in agentic travel is clearer
- [Visit Geelong & The Bellarine’s 2025 numbers, read closely](https://www.roamhq.io/insights/visit-geelong-bellarine-2025-numbers): Visitors up 18.9% and Operator click-throughs up 24% in 2025. What a client’s five numbers say, what they don’t, and five questions for any figures
- [Measuring AI referrals in GA4: a setup you can finish this week](https://www.roamhq.io/insights/measuring-ai-referrals-in-ga4): GA4 now has an AI Assistant channel and Search Console reports AI Overviews and AI Mode. How a destination team can see what assistants send
- [The privacy changes destination websites should prepare for before 10 December](https://www.roamhq.io/insights/privacy-changes-destination-websites-december-2026): Automated-decision transparency starts on 10 December 2026, a children’s privacy code is due that day and a reform bill is in draft. A site checklist
- [How AI search is changing the way travellers find destinations (and what DMOs can do now)](https://www.roamhq.io/insights/how-ai-search-is-changing-destination-discovery): Travellers are asking AI assistants where to go. What that shift means for Australian DMOs, and how to keep your destination in the answer
- [llms.txt, explained for destination marketers](https://www.roamhq.io/insights/llms-txt-explained): What llms.txt is, who reads it today, and why a destination website should treat it as one part of being legible to AI, not a fix on its own
- [Showing accessibility details on destination websites, now that ATDW carries verified levels](https://www.roamhq.io/insights/accessibility-details-are-product-data-now): Travellers with accessible needs took 22% of trips in 2024, most of them regional. ATDW now links verified access levels. What to show on your site
- [ATDW 2.0: what changes for your website, and what to ask before it does](https://www.roamhq.io/insights/atdw-2-0-what-dmos-need-to-know): What the move to ATDW 2.0 means for your destination website, your Products and your team, and the questions to ask your platform provider

## Company

- [About](https://www.roamhq.io/about): Who Roam is, why it exists and the lean, senior team behind the platform
- [Partners](https://www.roamhq.io/about/partners): Specialists in words, brand, SEO and accessibility we work alongside
- [Pricing](https://www.roamhq.io/pricing): One annual fee: how it is set, what it includes, platform versus custom build

## Contact

- [Book a demo](https://www.roamhq.io/book-a-demo): A 30-45 minute walkthrough, tailored to your destination. No obligation
- [Contact](https://www.roamhq.io/contact): Procurement, partnership and media questions, plus the fastest route to support
- [Support for Roam clients](https://support.roamhq.io): knowledge base, with Scout AI answering platform questions 24/7

## Optional

- [Privacy](https://www.roamhq.io/privacy): How Roam handles personal information under the Australian Privacy Principles
- [Terms](https://www.roamhq.io/terms): The terms that apply when you use roamhq.io
- [Sitemap](https://www.roamhq.io/sitemap.xml): every indexable page with its last-modified date
- [News & insights feed](https://www.roamhq.io/rss.xml): RSS 2.0 feed of published posts