Made in Melbourne for 25+ Australian destinations.
Roam is an Australian software company with one focus: a destination marketing platform for Australian tourism organisations, and only for them.
Our mission
Our mission is to make life easier for destination marketers by providing a platform to generate stunning destination website experiences, and saving time and cost on updates and content generation.
The choice destination marketers kept having to make.
We built Roam because destination marketers kept facing the same choice: a bespoke website that would be dated in four years, or an affordable one that didn’t do the job. Under-resourced tourism teams were spending a lot of their time doing updates to Operator Products when they should have been marketing.
A platform resolves the choice. The design is bespoke, built from each destination’s brand and place, and held to an award-winning standard. The engine underneath is shared, maintained and improved across every destination at once, so platform improvements are funded across the network instead of by any single client. When the look needs to move on, we refresh the theme instead of starting again.
We are not a general digital agency that also builds tourism websites. Every organisation we work with is a destination marketing organisation, a regional tourism board, a visitor economy partnership or a council tourism function. 25+ destinations have chosen Roam. Our team works across Melbourne, Sydney and the Gold Coast, and the platform is built from what those destinations ask for.
Award-winning since 2019: the Roam platform itself won Gold for Business Platform at the 2019 Melbourne Design Awards, and in 2026 sites built on it won every award in Digital - Travel at the same programme.
Mount Zero Road, Grampians National Park (Gariwerd), VICPhoto: Huzaifa Tariq
A lean, senior team that stays after launch.
Roam is made in Melbourne by a lean, senior team with deep experience in travel and tourism. We work with destinations nationally, from Western Australia to Queensland to regional Victoria, and most meetings are virtual, which suits a client whose own stakeholders are spread across a region.
- Made in Melbourne, with team members in Melbourne, Sydney and the Gold Coast.
- Ticket-based support with 1 business day response times, plus Scout AI, our support assistant for client teams, answering platform questions 24/7.
- A published roadmap with a status on every product.
- Partners for content strategy, SEO, brand and accessibility audits. Meet our partners
A message from our founder
Where Roam comes from.
I missed all of grade 4.
I was 10, my family had converted a bus, and for a year we lived in it and travelled around Australia, waking up somewhere new nearly every morning. Living the dream, and I knew it at the time.
I’ve been travelling ever since. South-East Asia has had more of my time than anywhere, along with Mexico, Guatemala, France, England and Spain. At home I’ve worked my way up the east coast as far as Cairns, crossed the Tasman to New Zealand, and gone back to Hamilton Island more times than I can easily justify.
Travel found its way into my work too. Roam grew out of Evolution 7, the Melbourne digital agency where a lot of our work was in travel and tourism. We worked with Abercrombie & Kent, Qantas Holidays, Viva Holidays, Intrepid Travel and Destination Melbourne, among others.
Working with destination teams, I kept seeing the same thing. Small teams looking after big regions were spending their days on website updates when they should have been out marketing the place. We built Roam to change that, and everything we do still comes back to one idea: make life easier for destination marketers.
Evolution 7 is an agency. Roam is a platform: each destination’s own team runs its website on Roam, and we build, host and keep improving what sits underneath.
The best part is the people. We get to work with many of the amazing people driving tourism around Australia, the marketing managers, CEOs and council teams who know every lookout and festival in their patch and want the rest of us to come and see it. We love working on Roam every day.
Australia has an extraordinary range of places to see, and most of us have seen a fraction of them. If a Roam site gets one more family on the road to somewhere they’ve never been, in a campervan or, if they’re lucky, a converted bus, that’s a good day for us.
Their expertise made the entire process seamless, from the initial development to the ongoing support.
The support and continued development of Roam is excellent. If you are a RTB looking to improve your digital footprint, Roam is a great partner.
Specialists for copy, brand, SEO and accessibility.
Copywriting and content strategy, brand, SEO and accessibility audits come from partners we’ve worked alongside on destination projects: littleBIG Marketing, Avion, Destination Store, Optimising and Userway. We’ll make the introduction when it’s useful.
Let’s talk about your destination.
Your demo is with the team that builds Roam.
No obligation. 30-45 minutes, tailored to your destination.
- No hidden fees
- Training and support included
- Live in 6-8 weeks