Page builder, ATDW, search, maps and hosting, on one platform.

Your team runs the page builder; we run the hosting, security and upgrades underneath.

The page builder’s list of content blocks: Featured, Images, Products, Product Map, FAQ and more.

Six parts, built from what destinations ask for.

The page builder

A page builder with a library of content blocks, including Hero, Products, Product Map, Form and Custom HTML. Style Variants give every block several looks inside your theme. Live preview, version history, scheduled publishing, roles.

A Featured content block in Roam, with three chosen Entries and a style setting.

ATDW content, always current

40,000+ ATDW Products synced automatically, with your own editorial and imagery added alongside and Product tiers to control prominence. Clients typically report saving 10-20+ hours a fortnight on manual content work.

Visit Geelong & The Bellarine - Terindah Estate Product page: a couple walking between vineyard rows towards the bay.

Three kinds of map

Three Mapbox map types: Region maps for geographic context, Product maps showing every Product within a radius, and Itinerary maps with roads and auto-calculated distance and time, or trails from GeoJSON.

Victoria’s Heartland - See & Do map: central Victoria with clustered Product pins and a filter by type.

Design that fits your destination

A bespoke theme for every client, built on Roam’s shared component library. You keep control of colour, typography, header and navigation style.

Victoria’s Heartland - home page: ‘Place of Plenty’ in lime capitals over a misty sunrise view of rocky hills.

AWS and Cloudflare underneath

AWS hosting across multiple Availability Zones, Cloudflare CDN, DDoS protection and WAF, EdgeGuard failover and a 99.9% uptime SLA.

uptime SLA
99.9%
  • AWS
  • Cloudflare
  • Algolia
  • Mapbox

Edit and publish pages without raising a ticket.

Build a page from content blocks, drop in Products from your ATDW feed, swap a Style Variant and see the result before anyone else does. Version history rolls a page back; scheduled publishing takes the campaign page live at 9am without you at a desk; roles set who edits and who approves.

  • Content blocks. Hero, Text, Images, Image and Text, Video, Products, Product Grid, Product Carousel, Tabbed Carousel, Blockquote, Widget, Form, Product Map, Instagram Feed, Accordion and Tabs, Call-to-Action, Newsletter Signup, Custom HTML and more.
  • Live preview. See the page as Visitors will, while you edit.
  • Version history with rollback.
  • Scheduled publishing and a draft-and-review workflow.
  • Role-based permissions for teams and partner councils.
  • Blog, Deals, Events, Itineraries, Campaign pages and Industry sites, all from the same builder. Full SEO and Open Graph management, with schema.org markup generated for you.
Choosing Product categories for a Products block in the Roam page builder.

Live preview

The Roam page builder editing a destination home page: the Hero fields and the first content block.
In the page builder
The same home page as Visitors see it: ‘more reasons to stay’ over the Yarra River and the city skyline.
On the published site: Melbourne Now, Roam’s own test site

Three maps, one for each way a Visitor sees a place.

Maps are Mapbox, styled to your brand.

  • Region maps. The big picture: sub-regions and precincts, so a first-time Visitor understands how the destination fits together.
  • Product maps. Every Product within a radius the Visitor chooses, filterable by type, so they can answer “what’s near me tonight” from the map.
  • Itinerary maps. Recommended journeys with multiple stops: roads with auto-calculated distance and time, or trails uploaded as GeoJSON.
Visit Geelong & The Bellarine - Product map: the Bellarine Peninsula with numbered cluster pins and a filter by type.

Add Business Events when your remit grows.

The Tourism Edition is the flagship: the consumer destination site. The Business Events Edition adds a venue and supplier directory built around the event planner’s brief. Editions run on one backend and one design language; add them as you grow. Tourism Greater Geelong & The Bellarine runs both its Tourism site and its Business Events site on Roam.

Editions run on one backend and one design language. A Tourism site and a Business Events site share the page builder, the ATDW sync, search, maps, hosting and AI Discovery, so a second edition extends your platform rather than starting a new project.

Hosting and security

uptime SLA
99.9%

Hosted on AWS across multiple Availability Zones, protected by Cloudflare, and served by Roam EdgeGuard so your Visitors never see a “site down” page. Every patch, upgrade and new feature arrives as a platform update, included.

  • Algolia

    Powers instant, typo-tolerant, faceted search.

  • Mapbox

    Powers Region, Product and Itinerary maps.

  • Cloudflare

    Provides the CDN, DDoS protection and Web Application Firewall; Roam CDN and EdgeGuard run on Cloudflare.

  • AWS

    Hosts the platform across multiple Availability Zones.

They understand the challenges we face, the importance of balancing visitor inspiration with operator support, and the way we need to structure content to be both engaging and functional.

Elisa Riga, Tourism Greater Geelong and The Bellarine

Twelve Apostles, Great Ocean Road, VIC 38.67 degrees south, 143.10 degrees eastPhoto: Justin Reiss

See the platform with your destination in it.

A 30-45 minute walkthrough, tailored to your region, your Products and your team.

  • No hidden fees
  • Training and support included
  • Live in 6-8 weeks