A quiet brand, with a path to the cellar door
Tourism Greater Geelong & The Bellarine runs both its Tourism site and its Business Events site on Roam.
- Silver, 2026 Melbourne Design Awards, Digital - Travel
Tourism and Business Events, on one backend.
An edition is a Roam site shaped for one audience: Tourism for Visitors, Business Events for event planners. Both run on one backend and one design language.
An edition for each audience.
Flagship
Tourism Edition
The consumer destination site.
For destination marketing organisations, regional tourism boards, councils and tourism brands.
- Products synced from ATDW
- Region, Product and Itinerary maps
- Instant search
- Stories, events, deals and itineraries
- A bespoke theme that captures your destination
Business Events Edition
A venue and supplier directory, built around the event planner’s brief.
For convention bureaus and business-events teams inside a tourism organisation.
- A directory of venues, accommodation and suppliers
- Filters and enquiries built around the event planner’s brief
- Your bureau’s editorial and itineraries around it
- Product tiers that make membership visible
Other editions
For industry members, trade or stakeholders, ask us about another edition.
What every edition shares.
Editions run on one backend and one design language; add them as you grow. They share the page builder, the ATDW sync, search, maps, hosting and AI Discovery, so a second edition extends your platform instead of starting a new project, and your team learns one tool.
- One page builder, one set of Products, across editions.
- A shared design language with each edition’s own voice.
- Hosting, security and upgrades included across every edition.
- Add an edition when your remit grows; nothing to re-platform.
For VisitorsTourism Edition
For event plannersBusiness Events Edition
Roam platformpage builderATDW syncsearchmapshostingAI Discovery
More of the platform
Platform
Page builder, ATDW sync, search, maps, design and infrastructure.
ATDW integration
40,000+ Products synced; ATDW 2.0 managed centrally.
Design
A bespoke theme for every destination, on one component library.
Infrastructure & security
Hosting, security, SLA, data residency and accessibility, for procurement.
Integrations
Mailchimp, Google Analytics, Instagram, Everi, Weglot and more.
Which audiences do you need to speak to?
Tell us who lands on your site, and we’ll show you the edition, or editions, that fit.
- No hidden fees
- Training and support included
- Live in 6-8 weeks