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Concierge AI

A trip planner that speaks your destination’s language.

Some Visitors prefer asking to browsing. Concierge AI answers from your Products, events and stories, in your destination’s own voice. Optional add-on, 24/7.

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  • Concierge AIAdd-on, Product status: live, optional add-on

A weekend away for two, planned in four messages.

Concierge AI asks one question back, then builds a plan: where to stay, eat and explore.

  1. Visitor:

    We’re after a romantic weekend getaway.

  2. Concierge AI:

    Lovely. Wineries and long lunches, or walks and big views?

  3. Visitor:

    Wineries. And something special on Saturday morning.

  4. Concierge AI:

    Here’s a plan for two nights: where to stay, eat and explore.

    • StayVineyard cottage for twoFri & Sat nights
    • ExperienceSunrise balloon flightSat, at dawn
    • Eat & drinkLong lunch at a cellar doorSat, 1pm
Demo: a scripted conversation that shows how Concierge AI turns a request into a plan. Your Concierge answers from your own Products.

Yarra Valley, VICPhoto: Hendra Pontomudis

Concierge AI

The live Concierge didn't load, so here is the demo instead.

  1. Visitor:

    We’re after a romantic weekend getaway.

  2. Concierge AI:

    Lovely. Wineries and long lunches, or walks and big views?

  3. Visitor:

    Wineries. And something special on Saturday morning.

  4. Concierge AI:

    Here’s a plan for two nights: where to stay, eat and explore.

    • StayVineyard cottage for twoFri & Sat nights
    • ExperienceSunrise balloon flightSat, at dawn
    • Eat & drinkLong lunch at a cellar doorSat, 1pm

A scripted demo. Your Concierge answers from your own Products, events and stories, in your destination's voice.

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It answers from your Products, events and stories.

Built on Roam’s proprietary prompt architecture, and available 24/7.

  • Understands intent

    Ask for a “romantic weekend getaway” or “rainy day activities with teenagers” and Concierge AI reads the request the way a good front-desk person would.

  • Synthesises your content in real time

    Accommodation, experiences, events and dining, pulled from your Products and stories as they are now, not as they were when a chatbot was last trained.

  • Qualifies through conversation, not forms

    It asks the next question (dates, budget, who’s coming) the way a person would, and refines the answer as it goes.

  • Sounds like you

    Brand-voice aligned, so the planner on a laid-back coastal site doesn’t talk like the one for a heritage town.

Choosing the model, the voice and the hand-over.

Which AI model does it use?

You choose from OpenAI, Anthropic Claude or Google Gemini models. We help you pick based on the voice and behaviour you want.

Where does it get its answers?

From your Roam content: Products, events, stories, itineraries and pages. You keep ownership of your destination knowledge.

What happens when it can’t help?

It hands over to your team with full context when a person is needed, so the Visitor never has to repeat themselves.

How does it stay in our brand voice?

We configure the tone, the vocabulary and the boundaries with you, and test it against the kinds of questions your Visitors ask. It’s your concierge, not a generic assistant with your logo on it.

Is it included?

Concierge AI is an optional add-on to the Roam subscription. AI Discovery, the part of the suite that makes your site legible to AI search, is included on every site at no extra cost.

What do we learn from it?

You keep ownership of your destination knowledge, with analytics on Visitor conversations.

More of the AI suite

  • AI

    Four AI products: included, add-on, beta and coming.

  • Included, Product status: live and included on every Roam site

    AI Discovery

    Clean markdown for AI agents and an llms.txt kept current.

  • Beta, Product status: in beta

    Roam MCP

    Your content inside Claude and ChatGPT for audits, reports and briefs.

  • Coming early 2027, Product status: coming in early 2027

    Roam Passport

    One Visitor login across the Roam network: save, plan, go offline.

Hear it answer in your destination’s voice.

See Concierge AI in action in your demo, and ask it the questions your Visitors ask.

Book a demoSee the AI suite

No obligation. 30-45 minutes, tailored to your destination.

  • No hidden fees
  • Training and support included
  • Live in 6-8 weeks