Keep your destination in the answer as search shifts to AI.
When a traveller’s first answer comes from an AI assistant, the question is whether it can read you. On every Roam site, AI Discovery makes your content readable to it.
- AI DiscoveryIncluded, Product status: live and included on every Roam site
- Concierge AIAdd-on, Product status: live, optional add-on
- Roam MCPBeta, Product status: in beta
- Roam PassportComing early 2027, Product status: coming in early 2027
The first answer is no longer a page of links.
For as long as there has been web search, a destination was found the same way: a search, ten blue links, a click. That path is changing. Increasingly, the first answer a traveller gets about a region is a synthesised one (from ChatGPT, from Google’s AI Overviews sitting above the results, from Perplexity or Claude), built from whatever those systems can read.
Ranking still matters, and now the systems writing the answers need to be able to read you too. If an assistant can’t read your Operators, your itineraries and your events, it has less to work with when it answers.
This shift touches every destination, however its site was built. Most destination sites were built for a browser and a human, and they do that well. AI assistants read differently: they want structure, plain text and clear signals about what a page is. Giving them that is infrastructure work, the kind a platform does once for every destination instead of each destination funding it alone.
That is what Roam’s AI suite is for. One part is included on every site and asks nothing of your team. The rest is optional, each product with its status shown, and arrives the same way everything on Roam does: as a platform update.
- AsksA Visitor’s question
- ReadsAI assistant
- Answers fromYour contentllms.txtstructured dataclean markdown
This is our llms.txt.
Every Roam site publishes one. Ours is generated live from this site.
- AI DiscoveryIncluded, Product status: live and included on every Roam site
The first 12 lines of roamhq.io’s llms.txt, shown as a code excerpt.
Add-on, Product status: live, optional add-on
Concierge AI turns a Visitor’s request into a plan.
A Visitor asks for a “romantic weekend getaway”; Concierge AI answers from your Products, events and stories, in your destination’s own voice, 24/7.
- Asks about dates, budget and who’s coming, the way a person would.
- Hands over to your team with full context when a person is needed.
- Visitor:
We’re after a romantic weekend getaway.
- Concierge AI:
Lovely. Wineries and long lunches, or walks and big views?
- Visitor:
Wineries. And something special on Saturday morning.
- Concierge AI:
Here’s a plan for two nights: where to stay, eat and explore.
StayVineyard cottage for twoFri & Sat nights- ExperienceSunrise balloon flightSat, at dawn
Eat & drinkLong lunch at a cellar doorSat, 1pm
Yarra Valley, VICPhoto: Hendra Pontomudis
Four AI products: one included, one add-on, one in beta, one coming.
- Included, Product status: live and included on every Roam site
AI Discovery
Your content, legible to AI search: llms.txt and clean markdown for agents. On every Roam site, at no extra cost.
- Add-on, Product status: live, optional add-on
Concierge AI
A trip planner that answers from your content, in your destination’s own voice, 24/7. Optional add-on.
- Beta, Product status: in beta
Roam MCP
Your destination’s content inside Claude and ChatGPT. Now in beta. Ask us about access.
- Coming early 2027, Product status: coming in early 2027
Roam Passport
One login across the Roam network that will save Products, build itineraries and take them offline. Coming early 2027.
The AI roadmap.
Scope and dates may change for anything not yet live.
AI Discovery
Included, Product status: live and included on every Roam siteOn every Roam site today.
Concierge AI
Add-on, Product status: live, optional add-onAvailable today as an optional add-on.
Today
Today
Roam MCP
Beta, Product status: in betaIn beta now; ask about access.
Roam Passport
Coming early 2027, Product status: coming in early 2027One Visitor login across the Roam network.
Roam IQ
Roadmap 2027, Product status: on the roadmap for 2027Audience intelligence from the Roam network.
Roam IQ, on the roadmap for 2027.
Coming 2027: consent-based, privacy-compliant audience intelligence built from visitor behaviour across the Roam network. With 800K+ visits a month across one of the largest connected tourism networks in the country, the network shows what travellers look for, when, and where they go next. Passport and IQ build on that network; a standalone website cannot produce it.
Roadmap. Scope and timing may change; nothing here is available today.
Built in-house and shipped as a platform update.
Every AI product is included in the subscription except Concierge AI, the one optional add-on.
See how your destination reads to AI today.
In your demo we’ll show you AI Discovery live, and we’re happy to test your current site and show you how it scores before you decide anything.
No obligation. 30-45 minutes, tailored to your destination.
- No hidden fees
- Training and support included
- Live in 6-8 weeks