One annual fee that includes hosting, support and upgrades.
Quoted for your destination and billed annually: platform, hosting, security, support, training and every update. Optional add-ons aside, no hidden fees.
Three steps to a number you can take to your board.
We don’t publish a rate card because no two destinations are the same size or shape. The quote covers everything Roam provides. If an integration you choose carries its own subscription, or you add Concierge AI, we tell you before you decide.
We learn your destination
Your region, your Products, your audiences, your editions. A 30-45 minute walkthrough is usually enough to understand the shape of it.
We quote one annual fee
Everything in the inclusions table below, in one figure, billed annually. A subscription counts as operating expenditure, which is often easier to fund than a capital build.
We launch, and keep going
Live in 6-8 weeks from kickoff. After that, every new feature, patch and upgrade is included for as long as you’re with us.
Included in every edition.
| Inclusion | Tourism Edition | Business Events Edition |
|---|---|---|
| Bespoke theme design on Roam’s component libraryTheme refreshes without re-platforming | Included | Included |
| Page builder, content blocks, Style Variants, live preview, version history, scheduled publishing, roles | Included | Included |
| ATDW sync, curation and Product tiersATDW 2.0 migration managed centrally at no additional cost | Included | Included |
| Instant, faceted search (Algolia) | Included | Included |
| Region, Product and Itinerary maps (Mapbox) | Included | Included |
| Venue and supplier directory for event plannersThe Business Events Edition’s core | Not included | Included |
| Blog, Deals, Events, Itineraries, Campaign pages, Industry sites | Included | Included |
| AI Discovery | Included | Included |
| Concierge AIConversational trip planning in your destination’s own voice. Optional. | Add-on, Product status: live, optional add-on | Add-on, Product status: live, optional add-on |
| Hosting on AWS, Cloudflare protection, Roam CDN, EdgeGuard99.9% uptime SLA | Included | Included |
| Every platform update, patch and new featureFor as long as you’re with us | Included | Included |
| Onboarding, training and ticket-based support1 business day response; Scout AI 24/7 | Included | Included |
| A custom Looker Studio report | Included | Included |
| Design customisation and exclusivity tiersDeeper customisation of the theme, and exclusivity arrangements, are available on request. | On request | On request |
| Additional editionsAdd Business Events (or another edition) to a Tourism site as your remit grows. | On request | On request |
Some integrations carry their own third-party subscription costs. We’ll tell you which, before you decide.
What a custom build costs you later.
A custom build is paid for in three places: the build, years of patching and hosting nobody budgeted for, and the rebuild when the technology dates. A platform changes the shape of the spend: one annual fee, an engine improved across 25+ destinations, no rebuild cycle to fund.
| Compared on | Custom build | Roam |
|---|---|---|
| Budget type | Capital build | Operating expenditure |
| Hosting, security and patching | Scoped and funded separately | Included |
| New features | Each one a new project | Included while you’re with us |
| ATDW 2.0 | Funded and coordinated by you | Managed centrally, no extra cost |
| When the look dates | Typically a rebuild | Theme refresh, no re-platforming |
How the spend differs over the life of a destination website. Generic comparison; no vendor named.
Flinders Ranges (north of Hawker), SAPhoto: Michael SKOPAL
Roam has helped us to achieve consistent growth in traffic and referrals to operators. It’s a cost effective and time efficient solution for a small organisation.
The turnaround time was also incredibly fast, which is almost unheard of for a project of this scale.
The questions a finance team asks.
How is the fee set?
One fee, billed annually, quoted for your destination based on its size, its editions and what it needs. The quote covers everything Roam provides: platform, hosting, security, support, training and every update. If an integration you choose carries its own subscription, or you add Concierge AI, we tell you before you decide.
Is it capital or operating expenditure?
A subscription is operating expenditure, not a capital build, which is often easier to fund and simpler to renew.
What’s not included?
Some integrations carry their own third-party subscription costs (an email platform or a translation service, for example), and we’ll tell you which before you decide. Concierge AI is an optional add-on. We also offer tiers of design customisation and exclusivity on request.
How long until we’re live?
Typically 6-8 weeks from kickoff, sometimes as little as six. Onboarding and training are part of the fee.
Will we need to rebuild in a few years?
No. There is no rebuild cycle to fund in four or five years’ time. Every new feature, patch and upgrade is included for as long as you’re with us, and when the look needs to move on we refresh the theme: new design, same content, same integrations, no re-platforming.
Do we pay for new features?
No. Every feature built for another destination arrives on your site at no additional cost. Platform improvements are funded across the network instead of by any single client. Optional add-ons such as Concierge AI are priced separately and labelled as such.
What about ATDW 2.0?
We manage the move to ATDW 2.0 centrally, at no additional cost to you.
Is Roam a stable supplier?
Our revenue is recurring subscription across a network of 25+ destinations, not project-by-project, which makes for a predictable business for an organisation planning several years ahead. Certificates of currency are available on request.
Can we see a quote before a demo?
We prefer to show you the platform with your destination in it first, so the quote reflects what you actually need. The demo is 30-45 minutes and there’s no obligation.
One annual figure for your destination.
Tell us about your destination and we’ll come back with a figure you can take to your board.
- No hidden fees
- Training and support included
- Live in 6-8 weeks